Wednesday, June 29, 2016

Dark Side of Marketing - Breakfast Photo Stream

Sometimes I wonder about fails in marketing... Imagine you have a company producing biscuits. You put a smiling parrot on its cover to attract children, capture saying something like "Calcium" to convince doubtful mothers, give it a name for example "Chocky" so it sounds even more delicious and put a little red stripe that could help customers open the pack of biscuits. It looks like your marketing team meet all points of branding and positioning... You sit down in your office, put feet on a table, make a short break, open these delicious biscuits and suddenly you see it... Your cocky breakfast...